Case Study

Ace Distributors LLC

Objectives

Highlights

Ace Distributors LLC, based in Orlando, is a wholesale supplier offering a wide range of convenience-store inventory from tobacco and vape to general merchandise. We created a streamlined website, implemented SEO, managed their social media presence, and ran performance marketing campaigns to boost digital reach, improve visibility, and support the brand’s growth in the competitive wholesale market.

The Business Challenges

Before Greycats involvement

Limited Digital Visibility

Despite being a large wholesale supplier, Ace Distributors had limited online visibility which restricted exposure to new retailer customers.

Complex Product Range to Communicate

With a diverse inventory (tobacco, vape, general merchandise), presenting the full offering clearly online was a key challenge.

Conversion of Digital Traffic into Orders

Drawing traffic was one part; converting visits into actual wholesale orders and inquiries was another hurdle.

Consistent Brand Engagement Across Channels

Maintaining a coherent digital presence via website, SEO, social channels and ads to represent the brand properly and drive trust among retailers.

Our Process

Problem

The client needed an integrated digital strategy to support its wholesale business expansion.

Process

We built a modern website, optimized for search, created social engagement, and ran performance campaigns.

Solution

Delivered a unified digital ecosystem that boosted visibility, traffic, and business enquiries.

1. Website Development :

We created a responsive and intuitive website showcasing the product categories, simplifying ordering and navigation for retail partners.

2. SEO Optimization:

Implemented a comprehensive SEO strategy: keyword research, on-page and technical optimization to improve organic search ranking in niche wholesale segments.

3. Social Media Management :

Managed their social profiles with tailored content highlighting product lines, promotions, and industry-relevant updates to engage convenience store and retail audiences.

4. Performance Marketing

Launched performance-based campaigns (Google Ads / Meta) targeting retail buyers and distributors, aiming to increase inbound enquiries and sales leads from the website.

Features

  • 1

    Modern Website Platform:

    Developed a clean, mobile-responsive website that reflects the wholesale business’s extensive product range and supports ease of ordering and navigation.

  • 2

    Strategic SEO Implementation:

    Optimized site structure, metadata, and product/category pages to increase organic visibility in searches relevant to convenience store and wholesale buyers.

  • 3

    Engaging Social Media Presence:

    Managed social content across platforms to build brand awareness, share product highlights, promotions, and connect with distributor and retailer audiences.

  • 4

    Performance Marketing Campaigns:

    Launched targeted ads and campaigns to drive traffic, generate inquiries and support growth of the client’s wholesale business through digital channels.

Results Outcome

1. Increased Organic Traffic

The site saw meaningful growth in organic search visits following SEO improvements.

2. Improved Digital Leads

Performance marketing and improved web presence contributed to an uptick in retailer enquiries and wholesale leads.

3. Enhanced Brand Perception

The refreshed website, consistent social presence, and marketing campaigns elevated Ace Distributors’ digital brand credibility in the wholesale space.

4. Better Conversion Framework

With clearer product presentation and streamlined site architecture, visitors were more likely to navigate to relevant categories and take next-step actions (inquiry, order).

Conclusion

Greycats partnered with Ace Distributors LLC to redesign their digital landscape – from website and SEO to social media and performance marketing. The integrated approach boosted visibility, engagement, and demand generation, positioning the brand strongly in the wholesale distribution market.

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