Case Study

Everi Shapewear

Objectives

Highlights

Everi Shapewear, a premium women’s shapewear and body-sculpting brand, partnered with Greycats to enhance their digital presence and boost eCommerce performance. We handled their website design, SEO strategy, and performance marketing to increase brand visibility, conversions, and online sales. Through a data-driven and creative approach, we transformed their digital ecosystem into a seamless, high-converting experience.

The Business Challenges

Before Greycats involvement

Low Online Visibility

Despite offering quality products, Everi lacked SEO optimization and struggled to appear on key search results.

High Cart Abandonment Rates

The previous website had slow load times and confusing navigation that discouraged customers from completing purchases.

Ineffective Marketing Spend

Ad campaigns lacked proper targeting and tracking, leading to poor ROI and wasted budgets.

Inconsistent Branding

Visual identity and messaging across platforms didn’t fully reflect Everi’s premium positioning and customer trust.

Our Process

Problem

Everi needed to rebuild its digital strategy to enhance visibility, improve user experience, and maximize ROI.

Process

We redesigned their website, optimized SEO, and launched targeted performance marketing campaigns with advanced tracking.

Solution

Delivered a sleek, conversion-driven website and strategic digital campaigns that significantly improved sales and brand awareness.

1. Website Redesign & Optimization 

Revamped the website with a focus on speed, aesthetics, and streamlined checkout to minimize drop-offs.

2. SEO Implementation 

Deployed a keyword-focused SEO strategy, improved meta structures, and optimized product listings for better discoverability.

3. Performance Marketing Campaigns 

Created targeted ad funnels including awareness, retargeting, and conversion campaigns with measurable ROI.

4. Brand Cohesion & Messaging 

Aligned visual and textual content across platforms to reflect Everi’s confidence-boosting and empowering brand ethos.

Features

  • 1

    Elegant and Responsive Website:

    Created a modern, user-friendly, and mobile-optimized website that enhances browsing and buying experiences for customers.

  • 2

    SEO Optimization for Growth:

    Implemented advanced on-page and off-page SEO strategies targeting high-intent keywords to improve ranking and organic reach.

  • 3

    Targeted Performance Marketing:

    Developed and managed high-ROI ad campaigns across Google and Meta platforms focused on driving conversions and remarketing.

  • 4

    Analytics and Conversion Tracking:

    Integrated robust analytics and heatmaps to monitor customer behavior, ad performance, and optimize campaigns continuously.

Results Outcome

1. 3X Increase in Organic Traffic

SEO efforts led to substantial growth in keyword rankings and monthly organic visitors.

2. Boost in Conversion Rate

Website improvements and optimized ad funnels resulted in higher sales and reduced drop-off rates.

3. Enhanced ROI from Paid Ads

Performance marketing achieved consistent returns with optimized ad spend and improved audience targeting.

4. Strengthened Brand Visibility

Unified digital branding positioned Everi as a trusted, premium shapewear brand in the online market.

Conclusion

Through strategic website development, SEO, and performance marketing, Greycats helped Everi Shapewear achieve higher sales, stronger visibility, and improved customer engagement – setting the foundation for sustained eCommerce success.

Shopping Basket