Case Study

Shobha Shringar

Objectives

Highlights

In Touch Therapy is a wellness brand offering professional physiotherapy, sports recovery, and body therapy services. Greycats built a powerful digital presence through a clean, informative website, engaging social media storytelling, and result-oriented performance marketing to attract clients seeking recovery and wellness treatments both online and offline.

The Business Challenges

Before Greycats involvement

Limited Digital Presence

The brand needed a strong online identity to compete with established wellness centers.

Low Brand Awareness

Potential clients were unaware of In Touch Therapy’s specialized services and benefits.

Lead Generation

The business required a structured online funnel to convert visitors into appointments.

Content Consistency

There was a need to create engaging and educational content that built long-term trust.

Our Process

Problem

In Touch Therapy lacked visibility and an online platform to engage and convert clients.

Process

We built a user-friendly website, planned a strategic content calendar, and launched targeted campaigns.

Solution

Increased online visibility, improved client engagement, and delivered measurable lead conversions.

1. Website Development :

We created a clean, responsive, and informative website that highlights services, therapist expertise, and booking options — ensuring a seamless experience for visitors.

2. Social Media Management :

Our team designed a consistent and calming brand tone across platforms, sharing health tips, therapy insights, and success stories to engage and educate audiences.

3. Performance Marketing :

Targeted Meta and Google Ads campaigns were implemented to drive inquiries, session bookings, and awareness among local and urban wellness-seeking audiences.

Features

  • 1

    Seamless and Responsive Website:

    Developed a smooth, user-friendly website highlighting therapy services, practitioner expertise, and easy booking options for clients.

  • 2

    Engaging Social Media Presence:

    Built a consistent and nurturing brand identity through informative, creative, and awareness-driven social media content.

  • 3

    Targeted Performance Marketing:

    Executed precise Google and Meta ad campaigns focused on generating high-quality leads and driving therapy appointments.

  • 4

    Consistent Brand Communication

    Maintained a unified tone and visual style across all digital channels to reflect trust, care, and professionalism.

Results Outcome

1. Strong Online Presence

A modern website and active social profiles built trust and professionalism for the brand.

2. Higher Engagement

Social media content received consistent traction and positive audience interactions.

3. Quality Leads Generated

Performance campaigns delivered a steady flow of relevant inquiries and bookings.

4. Improved Brand Credibility

Positioned In Touch Therapy as a reliable and expert-driven wellness brand.

Conclusion

Through a holistic approach combining website design, social media storytelling, and performance marketing, Greycats helped In Touch Therapy establish a credible digital identity. The brand now stands out as a trusted name in physiotherapy and wellness care.

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