Case Study

Newberry

Objectives

Highlights

Newberry is a leading financial advisory and investment firm offering tailored wealth management, insurance, and financial planning services. Our team at Greycats designed and developed a high-performing website and implemented a robust SEO strategy to enhance visibility, drive qualified leads, and build trust among potential investors. The result – a professional online presence that reflects Newberry’s financial expertise and credibility.

The Business Challenges

Before Greycats involvement

Low Online Visibility

Newberry lacked search engine presence, which limited brand awareness and client acquisition through digital platforms.

Outdated Website Experience

The old website was not mobile-friendly, visually engaging, or aligned with modern financial branding standards.

Ineffective Content Communication

Complex service information wasn’t structured clearly, leading to low engagement and poor user retention.

Limited Lead Conversions

There were no strong CTAs or SEO-optimized pages to convert visitors into inquiries or consultations.

Our Process

Problem

The brand lacked an impactful digital platform and consistent SEO visibility.

Process

We redesigned the website with a modern, responsive interface and implemented a strategic on-page and off-page SEO plan.

Solution

A result-driven website backed by SEO optimization that improved search ranking, lead generation, and overall online credibility.

1. Website Development 

Crafted a modern, responsive, and content-focused finance website that builds user trust and clearly showcases services.

2. SEO Optimization

Positioned Newberry as a reliable financial partner through consistent brand tone, visuals, and messaging.

3. Brand Credibility Enhancement 

Managed their social profiles with tailored content highlighting product lines, promotions, and industry-relevant updates to engage convenience store and retail audiences.

4. Lead Generation & User Experience

Integrated strategic CTAs, improved navigation flow, and optimized forms for smoother client interactions and inquiries.

Features

  • 1

    Responsive and Professional Design:

    Developed a mobile-friendly and sleek website layout optimized for all devices.

  • 2

    SEO-Optimized Content Architecture:

    Created keyword-rich service pages with proper heading hierarchy, meta tags, and structured data for improved visibility.

  • 3

    Fast Loading & Secure Performance:

    Enhanced technical performance with optimized speed, SSL integration, and clean backend coding.

  • 4

    Analytics & Tracking Integration:

    Added Google Analytics and Search Console to monitor traffic, keyword growth, and user behavior.

Results Outcome

1. 200% Growth in Organic Traffic

Significant rise in search visibility and organic clicks within the first few months of SEO implementation.

2. Higher Keyword Rankings

Core financial and investment-related keywords began ranking on the first page of Google.

3. Enhanced Brand Trust

The new website design positioned Newberry as a credible and professional financial advisory firm.

4. Improved User Engagement

Optimized content and clear CTAs led to increased inquiry submissions and longer session durations.

Conclusion

Through a seamless blend of website design and SEO strategy, Greycats helped Newberry strengthen its digital footprint and establish authority in the financial sector. The result – a website that performs, engages, and drives measurable business growth.

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