Case Study

Nuqi Gold Mobile App

Objectives

  • Accessibility:

    Make gold investment accessible to a wider audience through fractional investments.

  • Real-Time Updates:

    Provide real-time gold prices and investment insights.

  • Security:

    Ensure secure transactions and storage of gold investments.

Highlights

NuqiGold aimed to develop a mobile application that allows users around the globe to invest in fractional gold. The objective was to make gold investment accessible and convenient for everyone, regardless of their financial capacity.

The Business Challenges

Before Greycats involvement

Real Time Data

Integrating real-time gold price updates.

Security

Implementing robust security measures for transactions and data storage.

User Trust

Building trust among users for investing in fractional gold.

Our Process

Problem

Process

Solution

1. Real-Time Integration:

Integrated APIs to provide real-time gold price updates and historical data.

2. Secure Transactions:

Implemented advanced encryption and security protocols to ensure safe transactions.

3. User Education:

Developed educational content and insights to help users make informed investment decisions.

Features

  • 1

    Fractional Investments:

    Allow users to invest in gold with a minimum amount of AED 175.

  • 2

    Live Gold Prices:

    Display live gold prices and historical price graphs.

  • 3

    Multiple Currencies:

    Support investments in USD and AED.

  • 4

    Secure Vault:

    Provide a secure vault space for storing purchased gold.

  • 5

    Investment Portfolio

    Display a detailed portfolio view of investments, including lump sum and SIP options

  • 6

    Multiple Login Options

    Support Google, password, and OTP-based logins for secure access.

Results Outcome

1. User Adoption

High adoption rate with users appreciating the ease of fractional investments.

2. Trust and Security

Positive feedback on the app’s security features and user trust.

3. Global Reach:

Successfully attracted users from various regions, making gold investment accessible globally

Business Impact

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Reduction in Freud within 6 months

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Reduction in Freud within 6 months

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Reduction in Freud within 6 months

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Reduction in Freud within 6 months

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