Case Study

Alayna group

Objectives

Highlights

Alayna Group is a global trading and distribution company specializing in quality products across multiple industries, including FMCG, healthcare, and commodities. Our team at Greycats handled the website design and SEO optimization, ensuring Alayna’s online presence matched its strong international business reputation. The result was a professional, high-performing website that improved search visibility and client engagement.

The Business Challenges

Before Greycats involvement

Outdated Digital Presence

The previous website did not reflect the group’s scale, professionalism, and international standards.

Limited Search Engine Visibility

Alayna Group struggled to appear in organic search results for key product and service categories.

Inconsistent Brand Representation

There was no unified brand message or visual consistency across the digital space.

Low Engagement and Conversion Rates

Visitors found it difficult to navigate or connect with the brand online, resulting in missed lead opportunities.

Our Process

Problem

Alayna Group needed a modern digital identity and better visibility in a competitive B2B landscape.

Process

We designed a clean, SEO-optimized website and implemented technical and on-page SEO improvements.

Solution

Delivered a visually appealing, fast, and search-friendly platform that increased traffic and engagement.

1. Website Design & Development 

 

Built a modern and responsive website that aligns with global corporate aesthetics and enhances brand trust.

2. SEO Optimization :

Executed comprehensive on-page, technical, and content SEO to improve visibility and organic reach.

Features

  • 1

    Outdated Digital Presence:

    The previous website did not reflect the group’s scale, professionalism, and international standards.

  • 2

    Limited Search Engine Visibility:

    Alayna Group struggled to appear in organic search results for key product and service categories.

  • 3

    Inconsistent Brand Representation:

    There was no unified brand message or visual consistency across the digital space.

  • 4

    Low Engagement and Conversion Rates:

    Visitors found it difficult to navigate or connect with the brand online, resulting in missed lead opportunities.

Results Outcome

1. 5X Increase in Organic Traffic

SEO improvements led to significant growth in search-driven visitors from international markets.

2. Improved Keyword Rankings

The site began ranking in the top 10 for several product-related and service keywords.

3. Stronger Brand Credibility

A polished website and optimized content helped Alayna establish authority in global trading sectors.

4. Increased Inquiries & Conversions

Enhanced UX and search visibility led to a noticeable rise in qualified leads and inquiries.

Conclusion

Through a combination of strategic website design and targeted SEO, Greycats transformed Alayna Group’s online presence into a credible, engaging, and globally competitive platform – driving meaningful visibility and growth across markets.

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