Case Study

Ciesta Hotels

Objectives

Highlights

We created a strong digital foundation for Ciesta Hotels – a growing hospitality brand known for comfort and quality stays. From developing a dynamic website to managing social media and running performance marketing campaigns, we helped Ciesta establish a modern online identity that attracts travellers and enhances brand trust across platforms.

The Business Challenges

Before Greycats involvement

Low Online Visibility

Ciesta Hotels needed to strengthen its presence in the competitive hospitality market.

Brand Awareness & Identity

The brand required a consistent digital identity that reflected its comfort and service standards.

Customer Acquisition

Generating direct bookings and quality leads through online channels was a key priority.

Visual Storytelling

High-quality visuals were needed to showcase properties and build emotional connection with travellers.

Our Process

Problem

The brand lacked digital recognition and visual consistency across channels.

Process

We built a seamless website, planned social content, and executed data-led ad campaigns with new visuals.

Solution

Delivered a cohesive digital experience that increased visibility, engagement, and direct bookings.

1. Website Development :

Developed a modern, user-friendly, and responsive website with clear navigation and optimized booking flow to improve conversions.

2. Social Media Management :

Created engaging content showcasing properties, hospitality experiences, and offers to build a loyal travel community.

3. Performance Marketing :

Launched targeted campaigns on Google and Meta to increase direct bookings and drive qualified traffic.

4. WhatsApp Broadcasting & Email Marketing

Executed high-quality photoshoots across properties to capture the essence of Ciesta’s hospitality, interiors, and guest experience.

Features

  • 1

    Responsive and SEO-Friendly Website:

    A modern, mobile-optimized hotel website designed with an intuitive booking flow and seamless navigation for a smooth user experience.

  • 2

    Engaging Social Media Presence:

    Consistent and creative social media content showcasing hotel interiors, amenities, and guest experiences to build brand awareness.

  • 3

    Performance-Driven Marketing Campaigns:

    Strategically executed Google and Meta ad campaigns focused on increasing bookings, visibility, and audience reach.

  • 4

    Professional Brand Photoshoot:

    High-quality photography capturing the warmth, elegance, and hospitality of Ciesta Hotels, enhancing its visual identity across platforms.

Results Outcome

1. Stronger Online Presence

Significant increase in brand visibility and online traffic across all platforms.

2. Improved Booking Performance

Optimized campaigns and website led to higher direct booking rates.

3. Enhanced Brand Engagement

Consistent social media growth and increased interaction with potential guests.

4. Professional Brand Visuals

Photoshoots elevated brand perception and improved visual storytelling.

Conclusion

Greycats helped Ciesta Hotels redefine its digital presence with a unified approach combining design, marketing, and visual strategy.
From website to social media and photography, every step contributed to building a modern, trusted, and engaging hospitality brand.

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