Case Study

Clear Draw

Objectives

Highlights

Clear Draw is a premium vape products eCommerce brand offering high-quality devices, e-liquids, and accessories. Greycats designed and developed a modern, conversion-driven online store that showcases Clear Draw’s product range and ensures a smooth shopping experience. The new website reflects the brand’s bold, urban personality and makes it easy for customers to browse, compare, and purchase effortlessly.

The Business Challenges

Before Greycats involvement

Unstructured Product Catalog

The previous online presence lacked proper product categorization and filtering, confusing potential customers.

Weak Visual Identity

The old design did not reflect the brand’s bold and modern image, affecting customer perception.

Low Conversion Rate

Without an optimized checkout flow and CTA placement, users were dropping off before completing purchases.

Limited Mobile Experience

The website wasn’t fully optimized for mobile shoppers, a major segment of their target audience.

Our Process

Problem

Clear Draw’s old website wasn’t effectively converting visitors into customers and didn’t visually represent the brand’s energy.

Process

We redesigned the eCommerce platform with a modern UI/UX, integrated product categorization, and optimized every step of the shopping journey.

Solution

A sleek, mobile-friendly online store built for high performance and improved conversions.

1. Website Development :

Developed a stylish, responsive eCommerce website that highlights product categories, offers smooth navigation, and integrates secure checkout and payment gateways.

Features

  • 1

    Modern eCommerce Interface:

    Created a bold and intuitive design that highlights Clear Draw’s premium vape products and lifestyle appeal.

  • 2

    Advanced Product Filtering & Sorting:

    Implemented smart filtering by category, flavor, and device type for better user experience.

  • 3

    Mobile-First Optimization:

    Ensured seamless performance across all devices for an improved mobile shopping experience.

  • 4

    High-Performance Checkout System:

    Integrated secure and user-friendly payment gateways with fast loading and smooth cart flow.

Results Outcome

1. Boosted Online Sales

The new site design and checkout optimization significantly increased purchase completion rates.

2. Stronger Brand Identity

Modern visuals and product displays positioned Clear Draw as a premium vape brand in the market.

3. Improved User Retention

Better navigation and responsiveness led to longer site visits and repeat customers.

4. Enhanced Mobile Conversions

Mobile traffic now converts at a higher rate due to faster load times and simpler checkout.

Conclusion

Greycats helped Clear Draw redefine its digital presence with a performance-focused, stylish eCommerce website. The platform now reflects the brand’s premium identity, drives more conversions, and provides a smooth, enjoyable customer experience from discovery to purchase.

Shopping Basket