Case Study

Vape Guru

Objectives

Highlights

VapeGuru is a premium e-commerce platform offering top-brand vape products and edibles. We developed a full digital ecosystem for them – building a refined website, managing SEO and social media, and running performance marketing – to strengthen their online presence and drive direct online sales.

The Business Challenges

Before Greycats involvement

Competitive Online Market

Large number of vape/e-commerce sites made it difficult for VapeGuru to stand out.

Complex Product Range

Wide variety of vape products and edibles required clear presentation and segmentation.

Regulated & Sensitive Category

Marketing and search visibility in a heavily regulated category present added hurdles.

Converting Traffic to Sales

Generating visits was not enough - turning them into orders required an optimized funnel.

Our Process

Problem

The brand lacked optimized digital infrastructure and clarity in online marketing.

Process

We built a user-friendly website, implemented comprehensive SEO, and launched targeted performance campaigns.

Solution

A streamlined digital presence that enhanced visibility, credibility, and conversions.

1. Website Development 

Created a sleek, responsive site with intuitive product browsing, filtering, and checkout suited to the vape category.

2. SEO Optimization :

Performed keyword research, on-page and technical SEO to improve organic rankings in the niche market.

3. Performance Marketing

Launched Google & Meta ad campaigns tailored to target audience segments and drive direct sales.

4. Social Media Management

Crafted educational and lifestyle content around vaping to engage audience and build brand authority.

Features

  • 1

    E-Commerce Platform Design:

    Modern website optimized for mobile and desktop, enhancing user experience and purchase flow.

  • 2

    Product Segmentation & Presentation:

    Clear product categories, filters, visuals and descriptions to simplify user decisions.

  • 3

    Conversion-Focused SEO:

    Content and structure built to attract intent-driven traffic and support sales metrics.

  • 4

    Multi-Channel Marketing Integration:

    Unified website, SEO, social and paid ads for maximum synergy across digital touch-points.

Results Outcome

1. Increased Organic Traffic

Significant growth in search visits from targeted keywords in the vaping category.

2. Higher Online Sales

Improved conversion rates through a streamlined purchase flow and better user experience.

3. Stronger Brand Engagement

Social media following, interactions and brand awareness saw consistent uplift.

4. Optimized Ad Performance

4. Paid campaigns achieved higher ROI and more effective customer acquisition.

Conclusion

Greycats partnered with VapeGuru to build a robust digital foundation tailored to a complex e-commerce and regulated product category. By combining website excellence, SEO, social media and performance marketing, we positioned VapeGuru for sustained online growth.

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